- Globalization - Definition - Shift towards integrated and interdependent world economy - Key attributes: integrated, interdependent - Example: ThinkPad computer with parts from multiple countries - History of Globalization - Three eras - Globalization 1.0 (1492 - early 1800s) - Countries led globalization - Motivated by imperialism, power, natural resources - Globalization 2.0 (early 1800s - 2000) - Companies led globalization - Focused on markets and labor - Globalization 3.0 (2000 - present) - Individuals and small groups as agents - Enabled by technology, global thinking, and connectivity - Advantages of Globalization - Lower prices - Economic growth - Improved living standards - Transfer of advanced technology - Freedom of exchange of goods and capital - Improvement of labor standards - Examples: Outsourcing CAT scans to India, Intel in Dalian - Disadvantages of Globalization - Environmental concerns - Pollution due to weak regulations in developing countries - Job losses - Manufacturing moving to less developed countries - Unemployment in developed nations - Implications of Globalization - Irreversible trend requiring adaptation - Need for localization despite globalization - Example: KFC adapting menus to local tastes - Complex decision-making in international business - Choosing countries, partnerships, and strategies