- Unit 5: Big Business
  - Class Structure
    - Lead-ins
    - Warming Up
    - Listening Comprehension
    - Challenge to Speak
    - Assignments
  - Keyword: Advertisement
    - Pronunciation
      - British Accent: Advertisement
      - American Accent: Advertisements
    - Familiarity with Ads
      - Chinese Ad Slogans
      - McDonald's Slogan: I'm loving it
        - Opinions on McDonald's
          - Likes: Delicious
          - Dislikes: Obesity Concerns
      - Li Ning vs. Adidas
        - Li Ning Slogan: Everything is possible
        - Adidas Slogan: Impossible is nothing
        - Preference Discussion
  - Listening Comprehension
    - Introduction of Characters
      - Takeshi: Japanese Cameraman
      - Mike Johnson: American Shopping Assistant
      - John Howard: CEO of Furniture Showroom
    - Tasks
      - Task 1: Main Idea
        - What are they selling? Furniture
      - Task 2: Detail Check
        - New Words
          - Rolling, Premier, Sleep, Sleek, Stylish, Steel Frame Construction, Fly-by-Night Operation
        - True or False Statements
          - Statement 1: Takashi’s First Commercial Ad (False)
          - Statement 2: Keys to Success (Affordable Prices, not Advertising) (False)
          - Statement 3: Sleeping on Sofa, not Chair (False)
  - Oral English Tasks
    - Topic 1: Sources of Advertisements in Daily Life
      - Examples: Sports, Blogs, TV, Newspaper, Internet, Apps, Magazines, People’s Skin
    - Topic 2: Preferences Regarding Advertisements
      - Likes: Useful and Interesting Information
      - Dislikes: Annoying and Resource-Wasting
  - Assignment: What Makes a Good Advertisement?
    - Homework: Further Research
    - Next Class: Student Presentations

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