- Advertising
  - Introduction to Advertising
    - Plays an important role in daily life
    - Public service advertisements raise awareness
    - Commercials provide product information
  - Types of Advertising
    - Public Service Advertisements
      - Aim to solve public problems
    - Commercials
      - Promote products through TV, internet, etc.
      - Use colorful images and music
  - Example: Evian Advertisement
    - Features babies skating
    - Emphasizes purity and energy
    - Overstates product effects
  - Shortcomings of Advertising
    - Misleading in newspapers
    - Deceptive leaflets on streets
    - False information online
    - Skillful design on TV overshadows products
    - Harmful products with attractive packaging
  - Key Vocabulary
    - Victim
      - Person tricked or fooled
      - Example: "Fell victim to her charms"
    - Sharpholic
      - Compulsive shopper
      - Derived from "workaholic," "chocoholic"
  - Passage Analysis: The Victim
    - First-person narration about shopping addiction
    - Divided into four parts
      - Introduction
      - Author's personal experience
      - Analysis of advertisers and psychology
      - Conclusion
  - Influence of Advertising on the Author
    - Childhood: No influence
    - Middle School: Little influence
    - High School: Big influence due to appearance concerns
    - College: Defined personality but still influenced
  - Reasons People Fall Victim to Advertising
    - Human Weaknesses
      - Desire to be popular, loved, fashionable
    - Advertising Uses Insecurities
      - Creates standards of beauty
      - Encourages following trends
    - Appeals to Senses
      - Skilled designs attract consumers
      - Products not always as advertised
  - Lessons for Consumers
    - Accept good advertising for decision-making
    - Be cautious about purchases
    - Compare products and identify needs
  - Homework Assignment
    - Analyze two questions based on the passage